Customers Prefer Virtual Try On

Zuzana Ritchie am June 9, 2020

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Don’t just take our word for it. The overwhelming statistical evidence points out customers’ growing demands when shopping online. 

According to TechJury this year, there will be 1 billion augmented reality (AR) users. And Statista adds that the current number of smartphone users worldwide is over 3 billion, with China, India, and the United States in the lead with the highest number of smartphone users.

What does this mean? With an option of getting anything that your shopping heart desires just with a tap of your finger, Brizfeel reports that 57% of consumers prefer to shop online. ThinkMobiles reveals that 63% of customers are sure that augmented reality may buff their shopping experience, and 35% say that they would likely go shopping online more if there would be a possibility to virtually try stuff before buying it.

If the numbers are not convincing enough, a look at the psychological aspect of online shopping using augmented reality might.

Online shopping is incredibly convenient, and smartphones or tablets are highly addictive tools because they’re a constant source of entertainment and information, whether you are killing time, having a lunch break, or are on-the-go.


Add augmented reality to the mix, and you have a sure way to grow your customer base. Various researches and experiments comparing traditional advertising and an interactive AR shopping experience concluded that:

1. A customer feels a closer relationship with a product and a higher sense of ownership when they can try it on using AR technology.

2. A customer has an increased sense of wonder being able to see what the product looks like, for example, on their face, and a decreased sense of doubt thanks to a realistic 3D visualisation. 


The good news is that AR technology is now affordable and accessible to online stores of all sizes and no longer a luxury for only big brands and large companies worldwide. 

E-commerce platforms such as Shopify or Magento, have made it possible for small retailers to incorporate AR into their product listings, with 3D modelling of products, including our dedicated AR plugins for these platforms. 

Virtual Try On plugin cuts back on returns, thus saving brand money, time, and energy. And who doesn’t want a higher profit margin? 

Virtooal helps E-commerce retailers with growing their business, increase the number of loyal customers, and inject tons of fun when the customers browse the online store with our Virtual Try On Mirror Plugin. 

Creating an account with us is free, and apart from a customised package plan to suit your online business needs, we have a FREEMIUM plan. With us, success is inevitable. 

Stichworte:    Magic Mirror

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